Social media is one of the most powerful tools available to marketers today. When you hear of social media promotion, do not limit yourself to Facebook and Twitter platforms. You could be among the many people who scratch their heads when it comes to marketing with Instagram.
You could probably be wondering how you can use your Instagram account to promote your content. Is it even right in the first place? Well, the answer is yes. Instagram is not just a personal account to post photos of your family, food, and friends.
With the rate Instagram is growing, you cannot underestimate its power to boost your brand. It might take you less time to create an account andquot; perhaps because it involves a series of straightforward steps- but it will require patience to boost that account.
So, what can you do that will help you accelerate the process of boosting your Instagram account? Here are some tips: engage your followers, cross-promote, wise content selection, stay woke, and study the patterns of competition. Now let's get down to details.
Engage your followers
it should be your first goal to maintain contact with your followers. You can begin by showing followers that you are concerned about their feedback. You can do this by answering their questions or replying to their comments on your photos, videos, and captions. This will enhance the user-generated content and increase credibility as you promote the visibility of your brand.
When you post something, let your followers know your intention. You can achieve this by using "calling them to action." Do not just sit back and wait for their response to roll in. It is not just about replying to comments and answering questions. When a follower asks/comments, take time to look at their profile, and follow them back. It is a way of returning the favor of saying thank you.
Your followers on Instagram have great potential to influence the success of your content, and so you should never underestimate them. Furthermore, if you do not engage followers, the followers will not involve themselves in your content.
Through the standard social media platforms- Facebook and Twitter- that you will find new audiences knowing about your Instagram. If this is the case, it means that when you post content on Instagram, you have to promote it across these other networks.
Connecting your Instagram to other platforms helps to improve your marketing power. Things are even easier nowadays because you can have an Instagram tab on your Facebook. With it, you can share your Instagram posts with your followers on Facebook if you have a fan page.
Also, you can add a link with your bio on other social media platforms so that it will be easy for people to find you on Instagram.
Wise choice of content
Instagram is not the place where you post anything at any time. Think of the experience your followers will have when you post something. Will it promote or tarnish your brand? Think about it before you post. Make sure that it not only makes sense but also portrays the real image of who you are.
When you decide to post something, it's just a matter of a few seconds to create an impression. So, capture the attention of your audience with relevant content. If you cannot choose your content wisely, nothing else will work for you.
Allow your followers to know that their images might feature on your page. You can enhance the overall look of your page by using seamless visuals. Make sure you post high-quality videos and photos that have been edited to look better.
When using hashtags, you must not cram every hashtag. You just need at least a few. Make your hashtags more relevant to your brand and location. You must use hashtags that are engaging enough to such that followers would type them in Instagram's search box.
It is quite evident that your competitors will target the same followers as you do. Make it your responsibility to watch approaches used by your competitors so that you will know what to do and when. This will help you to stay relevant and to compete more successfully through Instagram.
Monitor how competitors make postings, what they post, what reactions followers have towards the posts, and how they respond to the reactions. With this information, you might find something positive that you would need to add to your Instagram or, you might learn of something you should not do.
Post something at least once a day. This will keep things up-to-date and will ensure that your followers are ahead with recent happenings. You can try posting at different times of the day and find out which time is best to post things.
Remember that it is not just about you and your followers. You must also make interactions with other individuals and other brands.
Learn to take advantage of the right influencers. Influencers are those people who can influence your target audience. From local foodies to mommy bloggers, you can always find someone whom your follows also follows or likes.
It might be quite challenging to engage users with your brand on Instagram. Do not despair. Efforts do not bear fruits in a fortnight. Keep working and improving on the weak area. Learn what techniques work best for your followers and what time most of your followers are active. It might be time-consuming but, you can be pretty sure that you will enjoy the success of your brand once you master these things.
Be on the look-out for new trends. If you find your competitors using other ways to boost their brand, do not rush to copy. First, research and analysis before you implement it. Moreover, now that you have the basic ideas to boost your Instagram, there is no reason to rush for irrelevant ways. These ideas have been proven to produce a high impact on those who have used them before.
Keep on experimenting with new with proper ways to boost your Instagram. However, in whatever way you choose, be truthful and authentic to your brand. It is all that this social media network is about. It will help you grow your brand and attract more Instagram followers.