The power of Instagram and how to gain followers on Instagram
The global community has slowly migrated onto several huge-scale marketplaces, where goods, services, visual
appeal and popularity are all bought and sold constantly. The modern social media revolution means that
businesses, brands and influencer personalities can touch the lives of anyone and everyone, right from the
screen of their cellphone.
At its quiet inception in 2010, no-one could have predicted the raw social and community force that Instagram could become. It went from being a holiday-snap sharing site to a global marketing platform Instagram is now one of the most influential forces in our lives today. We’re here to help you and your business understand how it all works, the value of a thriving Instagram account and how to grow and develop your own account. If you need to know how to increase followers on Instagram, you can find that out here, as well as much more.
Every year the most popular social media platforms develop and evolve their algorithms and methods. Our goal is to help budding and growing businesses and brands discover the new opportunities on social media as they arise. Instagram offers a constant feed of branding, marketing, lifestyle and health content. Every post and story is another chance to show your customers and followers just who you are.
Marketing yourself or your business on Instagram is all about standing out. Every social media platform is awash with part-time accounts and half-hearted efforts, without real commitment or any sense of process. In an environment where you are competing with people all over the world, finding your own special way to engage with your audience is vital. Bringing in more followers means a larger audience who will see your posts, more people to interact with and more potential customers. Our social media automation tools also allow you to forget the pressure of constant engagement and interaction, putting your time back in your hands.
Whether you are just starting a personal niche account or need to rapidly grow a business account to engage your customer base, Stormlikes brings you the knowledge and tools to be truly successful on the most powerful social platform around.
- 1. High Quality and Credible Instagram Followers
- 2. Are all followers the same?
- 3. Should I buy followers and how do you buy likes on instagram?
- 4. How do I get more likes on Instagram?
- 5. An Engaged Audience
- 6. How to create exciting content?
- 7. Influencers and Influencer Marketing?
- 8. Who are Influencers and how do you work with them?
- 9. Paid Advertising on Instagram
- 10. Working with professional agencies?
- 11. What are Instagram Likes?
High-quality and credible Instagram followers
Every time someone sees one of your posts and decides that your content is useful, fun or looks great, they
can follow you. This means that all your posts will appear in their news feed, and your stories will appear
at the top of their page. If you’re looking to engage with real people, show them what you’re about and keep
them coming back for more, you’ll need to post relevant content every day.
When you respond to your followers who ask you questions or comments, display your own expertise or creativity in every post and stick to a consistent schedule, you can get great results from Instagram. Brands are always enthusiastic to work with influencers and accounts that can truly connect with their customers and audience.
Having more followers means that more people are seeing your content, and you’ll get more engagement. You or your brand can use these interactions to win their loyalty and maybe even their business too. Whether you are working with a personal or business account, you won’t be taken seriously with only a few followers, and people won’t trust your expertise. Not everyone who follows you is going to be a customer or your biggest fan, but with a strong audience who loves your content, you are in a great position. If you need to know where to buy Instagram followers, Stormlikes has some great packages to help boost your account.
Followers come organically from people who see your content and want to know more. You’ll gather followers from those you follow who follow you back (if they think you have shared interests), and from the hashtags and other features you use in your posts. You can show your work and effort to many more people using paid advertising and sponsored posts too. Your audience can also be bought from third-party businesses who connect enthusiastic users with the right accounts to follow and enjoy. Through both organic and paid growth, you can build a community around your passion, art or brand and bring real value into the lives of your followers. If you can always bring value to your followers, then you are likely to see a growing account, growing influence and a great platform to drive your business or brand forward.
Are all followers the same?
Whilst having thousands of Instagram followers is everyone’s first goal, it’s not necessarily the most
important metric to think about. If your account has 20,000 followers and each post only gets 200 likes,
then anyone seeing your account knows that only 1 percent of your audience is really engaged with your
efforts. High quality followers are those who love your content, like and comment when you post, and form
part of your specific community.
Having a higher engagement rate with your audience shows that people value you and your content, and that you have a voice that will be heard by many people. It’s not just about having a voice, but also having a community that listens, and that’s where the real value builds and how Instagram likes work. Your audience plus engagement equals a thriving community.
Having more followers doesn’t just help with creating a community, it also helps when you look to continue growing. If you only have 10 followers, it can be hard to convince people that you’re worth following, no matter the quality of your content. As you gain more and more followers, people seeing your account will think “Well, a lot of people seem to think this account is great” and be much more likely to follow your account too.
Once you have proven your worth on the platform, building a larger and larger community gets easier. This is known as ‘social proof’ and helps to show other people that you are genuine and worth following. People like to eat in restaurants with packed tables instead of the empty place next door, and it’s no different on Instagram.
Social proof isn’t something that you have to wait to see appear, as you can engineer your posts to maximize their social proof using a few simple methods, and improve how you get real likes on Instagram.
Expertise - By using recognized experts you can bring legitimacy to your account, and collaborations with trusted influencers or experts in any subject can really help to encourage trust and engagement.
Mentions – By mentioning others and acknowledging the mentions of others, you show that you are interested in the community and those around you, not just the development of your own fame and fortune.
Milestones – Inclusively celebrate the milestones of your account, and let your followers join in. They make up your community. Making the success of your account as much a celebration for them as for you is a great way to build a real sense of human connection.
Curate content – It’s not just about how great your own content is, but also the content of those in the community around you. By sharing the exciting or fun or important content of your followers and friends, you can also show that it’s not just about you. It’s also a fantastic way to find more fresh and original content at a lower cost to you or your business.
Should I buy followers and how do you buy likes on Instagram?
Can you buy Instagram followers? Well, in the past, social media accounts with paid followers were hard to
hide, as the fake bots and spam messages were noticed quickly. With services like Stormlikes, real accounts
will follow you and their engagement and interest will be real too. High-quality accounts will follow you
over a set period, ensuring that your account won’t get banned or flagged, and your hard work won’t go to
When you buy real followers for your account, you will see increased engagement on each post, growing your audience and making your posts visible to more people. As you start to receive more visits, views and engagement, you can build marketing strategies around this audience and truly get your business or account off the ground. Bought followers bring the added advantage that you can choose where they come from, what their interests and demographics are and what types of accounts they follow. This way you can get exactly the audience that you need to create a thriving Instagram community. Buy Instagram followers instantly and see the response in your account’s success.
It’s important to note that buying followers can be a double-edged sword if not done carefully. Low quality social media automation brands often populate their client accounts with fake followers and bots, leading to bans and security issues. The Stormlikes service comes with a safety guarantee that means your account will never be at risk. Our quality followers are legitimate and won’t set off any alarm bells. We work with the Instagram algorithm to ensure our clients can enjoy our services safely.
How do I get more likes on Instagram?
With over one billion active users every month, and 500 million stories posted every day, there’s a lot
happening on Instagram. On average, European users spent 75 minutes on social media every day in 2019,
meaning if you want to catch their attention, then Instagram is one of the very best places to do it.
The strongest brands on Instagram know that personality, a unique approach and an original voice can lead to a wave of customer exposure, engagement and brand awareness. On top of these excellent marketing objectives, many businesses also experience increased conversion, traffic and sales with a flourishing Instagram page.
Businesses can take advantage of this by using Instagram to engage the huge potential audience, utilizing some of the most interesting moments within their business. From showing the personality behind the boardroom to creative marketing campaigns and simple industry updates, there’s endless ways for business accounts to connect with their customers. Instagram and social media also provide your customers, supporters and followers with the chance to interact with you and your brand. Advertising is not a one-way street anymore. With customers also taking part in posting and discussing your brand and the industry, building good customer relationships has never been more important.
The most successful business accounts use a combination of marketing and engagement to find a balance between creating a fun and active account while selling their products.
When it comes to the question, “How do I get more likes on Instagram?”, the key is developing a trusted relationship with followers. Then businesses can build their reputation for expertise and understanding with a human touch.
An engaged audience
When it comes to posting and curating your account, it’s all about credibility and engagement. The content
posted on your personal or brand account must be relevant to your followers as well as real and genuine.
Most social media users are so used to seeing advertising and sales content that it gets very quickly
overlooked. Brands should look to create unique and individual content that shows their personality as well
as their products.
Fake, overly salesy and re-posted content is a great way to drive your audience into the arms of your competitors. If your brand uses Instagram simply to advertise products, then you are missing a huge amount of value from the platform. Connecting to how Instagram likes work, there is a lot of useful activity behind the like count. When you can engage, ask questions, get answers and create discussion, then you will see the real power of marketing on Instagram.
Many brands look to build a community first, and then once they are active and engaged, then begin to introduce these people to their products and services in a natural way.
How to create exciting content?
Creating posts that are tailored to higher engagement is key in developing your personal or professional
account. There are a few different aspects that will make all the difference in how many likes and comments
and how much engagement that your posts receive.
The first key point is consistency, with one or two posts every day. Different social media platforms have peak times to work with (Instagram is best between 10:00 and 15:00 during the weekday, for example), but consistent posting will help to build your audience. Once people begin to see multiple posts from you or your brand, they can recognize and begin to engage with you.
Another vital aspect is to create a voice, look or theme that remains similar over time. Many brands spend time creating content that matches closely with both their messaging and visual elements. Matching color schemes across posts as well as using the same type of language and tone all help to create a consistent brand message. It isn’t about getting the most followers. Instead, personal and professional accounts should seek to build an audience that knows you, trusts your expertise and is keen to learn more.
Too much of social media marketing is about growth and expansion, and not enough about connection and understanding. If you are looking to grow your account, for yourself or for a business purpose, the first hurdle is to engage and connect with the right people.
Influencers and influencer marketing
The huge growth of Instagram has meant that for those with a developed and engaged audience, there are a lot
of opportunities. From free products, collaborations with artists and paid trips, to longer-term business
relationships and marketing services, influencers on Instagram are the new kings. They know how to market,
how to engage, and ultimately, how to get more Instagram followers.
When people build credibility and a large audience (normally concentrated around a single theme, topic or hobby – travel, makeup, sports, photography), they can use this audience to monetize their popularity and respect. Michael Jordan used his popularity to sell $70 million of Nike Air shoes in 1984, and modern Instagram influencers do just the same (except they are usually focused on more niche and specific markets). In 2015, the rise of large audiences in the hands of private users meant that the world of celebrity endorsements opened up to anyone with more than a few thousand Instagram followers.
In 2020, whether you have 3,000 or 30,000 followers, there are ways to leverage this audience for good and for gain. At the lowest levels, ‘nano-influencers’ use their 1,000 to 10,000 followers to discuss, enjoy and promote very specific topics.
Accounts that have between 10,000 and 100,000 followers are considered micro-influencers, and often can provide high value to a business at a relatively low cost. Beyond 100,000 followers and the account moves into the ‘macro-influencer’ phase and can begin to command higher and higher prices for marketing activity, with similar increases in engagement, likes and comments.
Influencer marketing works by using the trust and following built by an influencer, to put your product or service in front of their audience. Most influencers will only work with brands that fit their own message, to ensure that their audience doesn’t feel alienated or confused. A health and lifestyle influencer is very unlikely to promote products in the tobacco, alcohol or fast food industries. In the same way, a motorsport influencer is just as unlikely to recommend their followers read that newly released meditation book.
Who are influencers and how do you work with them?
There are plenty of great examples of influencers and their work, from every possible niche, interest or
passion. There are giants in the influencer industry, like Huda Katten. Her 46.8 million followers are
treated to beauty tips, advice and fun ideas, along with products and reviews. With an easygoing style and a
warm and friendly voice, Huda’s message is a powerful one. Let’s put it into perspective; the long-awaited
final Game of Thrones episode gained 19 million viewers, but she can reach more than twice as many people.
Her posts often receive around 150-200,000 likes, and her videos often break the million-view mark.
Inspiration and self-improvement is a huge part of the platform, and the fitness and health industry taps directly into that. Michelle Lewin has concentrated her love of fitness and health to build a following of nearly 14 million people. Her most recent post gained 851,000 views in less than three days, and her most popular videos regularly come close to three million views. Her blend of enthusiasm, energy and an adventurous sense of fun has made her loved by many and listened to by even more.
There’s plenty of support on Instagram for comedy and laughter too. Influencer Zach King makes the most of the growing ‘casual content’ industry, hooking in 23.5 million followers. Easy to like and easy to watch, King’s mostly video content is a great way to relax and enjoy some good-natured fun. His adventures with his family and his businesses make for great watching, and six to 10 million people agree every time he posts.
Most influencers achieve popularity through several years of consistent, high quality and engaging posts. They usually stick to one theme or topic and many go even further, using a specific color scheme or catchphrase throughout. If you’re wondering how to increase followers on Instagram and you want to grow your influencer profile in a specific niche, then it makes sense to adapt your profile to that niche as much as possible. Influencers often provide a combination of professional content that looks great, as well as plenty of backstage content that allows their followers to know more about their real lives and what they get up to.
On a platform like Instagram, influencers can make money by promoting products, selling merchandise and services, connecting people to products through affiliate schemes or exchange/barter arrangements. In terms of how much money influencer accounts can make, it’s very much dependent on the size, quality and niche of the account.
Account size – 5,000 followers
Niche – Travel
Story income - $20-30 per post
Feed post income – $100-200 per post
Account size – 20,000 followers
Niche – Lifestyle
Story income - $80/120 per post
Feed post income – $200/300 per post
Account size – 100,0000 followers
Niche – Clothing
Story income - $300 per story
Feed post income – $700 per post
Engagement rate also plays a huge part in these calculations, and the higher your engagement rate (anything between 0.8 percent and 5 percent is normal), the more money you can make per post and the more likely you are to be approached by businesses. An account like the Account C example above looks very successful, but if only 1000 people like a post, a business can see that only 1 percent of that audience is engaging. If the Example B account (with 20,000 followers) receives 1000 likes, then 5 percent of the audience is engaged, and this may be a more trusted and liked account (although not more popular). High follower numbers are only useful if they engage, like, comment and take part in the online community.
A common calculation discussed in influencer marketing is roughly $10.00 per 1,000 followers for an account with around 100,000 followers. However, in a competitive market that is becoming more and more saturated, people should expect incomes lower than these ideal figures. There are also changes in earnings based on which niche your brand or account sits in. The beauty, fashion and health/fitness industries tend to be on the higher end, with casual content, lifestyle and food being a little harder to monetize. Travel is a niche that whilst once very profitable and accessible, has now become saturated and very tough to compete in.
Paid advertising on Instagram
Just like any other media, organic search results and influencers are not the only way for brands and
accounts to connect with their audience. Instagram provides the option to ‘sponsor’ posts and significantly
increase the number of people who see that post.
Used on both posts and stories, the benefits of paid Instagram posts is twofold: 1. You can increase the audience and relevance of your posts (with targeted demographic sharing) 2. You can also include call-to-action buttons that can help to increase conversions, web traffic, sales or any other goal.
All you need to do is identify the age, location and interests of your target market and let Instagram do the rest for you.
The two most important expressions to know are CPC (cost per click) and CPM (cost per impression). Recent surveys from AdEspresso estimated that the average cost every time someone clicked on a sponsored post was between $0.70 and $0.80, depending on when, where, what market and other factors. If you know you have a $700 Instagram advertising budget, you should expect to be able to bring 1000 people to your site or page with each advert. Developing a higher return on investment also depends on the landing page from the advert being high quality, relevant and engaging too.
Brands must work on creating pages that increase conversion, as it’s not enough to simply attract potential customers to your page. Once they are there, you need content and design that excite and motivate people. Many influencers use several different social media channels to bring people in from a range of sources. That way, website, blog or social channel traffic can be maximized, and a varied and mixed audience can be created.
When it comes to comparing paid advertising to organic posts, it’s a case of cost against efficiency. Posting organic stories and images to your Instagram account is free, and doesn’t take much time, but you are limited by your own audience size. Paid adverts on the other hand can be expensive and must be monitored, but can reach many more people and provide a great return on investment in the right circumstances.
It’s also possible to ‘boost’ organic posts which combines the natural look of an organic post with a smaller (but still useful) increase in the visibility of your posts. This can be particularly useful as you can boost posts after uploading them, meaning you could only boost the posts that are doing particularly well (or boost posts doing unusually poorly).
Important: When it comes to paid social media advertising, testing is incredibly useful. Using your analytics data, you can learn when to post, what types of posts work best and who to target. As you develop your audience and brand voice, your ads can become more and more effective and targeted.
You can also use a method known as A/B Testing or Split Testing, by creating two similar posts with a key differentiation (posting time, number of hashtags, geotags used or not) and then comparing the two. If one option does better, then it’s likely to be the right direction to go in. Like scientific experimentation, this type of testing offers clear data that allows you to understand the aspects of your posts that work best, instead of relying on secondhand information or guesswork.
Working with professional agencies
Professional marketing agencies that specialize in social media and automation can provide a real advantage.
Your business or personal social media account is probably only a small part of your business or life, and
for many people, maintaining and growing a social media account is just too much work.
Keeping track of changes in the underlying algorithms of the social platforms is a key part of their work. Knowing what is being noticed and how to tap into it is a top priority. Agencies use their expertise, experience and deep understanding to maximize results and boost audience growth, offering the easiest way to get Instagram followers for your account. Agencies can also answer questions for you, like “Can you buy likes on Instagram?”
An agency specialized in social media will also understand the best way to get the most from your budget and how to use every dollar to increase Instagram followers. They will be busy maximizing your efficiency in advertising spending, while you continue to build your core business. It can be complicated to understand the advertising and sponsored posts sections, and it’s worth hiring a social media agency to get great results. If you need to know where to buy Instagram followers and where to get Instagram followers, then we can help.
Stormlikes provide all the knowledge, advice and technical ability to help you grow your personal or brand social media account. You can buy real followers, set up auto-like software and make your life easier. Find out how we can help you develop the audience you need and get likes on Instagram in a safe and consistent way.