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Who sees my Instagram posts?

Whenever you post a video on Instagram (as a story or a regular post in your feed), you’ll see how many views that video has. Once someone watches a video for three seconds or more, it will count as a view.

This shows the number of people who’ve seen the video and shows you who (and, in a way, when and how often). The first 50 views are sorted chronologically, but after that, it becomes interesting. The 2022 Instagram algorithm sorts your story viewers based on how often they interact with your account. Although this isn't a prominent feature, Instagram shows you exactly who your most engaged followers are.

It can be worth engaging with these followers to have a high chance of starting discussions and further boosting your posts. Likes and comments on Instagram are a primary currency, but so are attention and loyalty.

Although views of a video don't relate directly to engagement, sales or profit, the more people see your videos, the better it will be for your personal or brand account. It's also one of the easiest ways to get Instagram followers. Your social proof will be more substantial, but your customers will be more familiar with your brand and more likely to buy your products in the future.

Views vs likes on Instagram

Views and likes work similarly and provide a similar benefit for your posts and your brand. Both provide an element of 'social proof' or 'peer-vetting', which gives people confidence in the quality and value of your posts. If your post has no Instagram likes, people might think it isn't valuable. While likes are a great way to understand who and how many people are engaging directly with your posts, we can't see how many people saw an image (even if they didn't click) or how many times. Views provide a way to bridge this gap, showing how many unique users saw the video (reach) and how many times the video was seen (impressions).

You can use this information to understand how many people see your posts (even if they don't like or comment) and the ratio of reach to impression. If you only track likes on your social media posts, your audience's understanding will be minimal. By gathering views and looking into distance and beliefs, you will develop a fuller perspective.

When looking into the deeper information behind the reach and impressions, you can also discover some of the fantastic 'analytics' features on Instagram. This is the best place to find out who is looking at your content, where they come from, how they find you and much more info. This page allows you to find the best time to post for your specific location and niche, which age range is most interested in your content and the gender distribution of your viewers. The more you know about your followers and customers, the better you can target your content. Knowing what to post on Instagram to get likes is vital, but it's essential to assess afterwards.

Analytics also allows you to understand your content in much more depth. If the last five landscape/cityscape shots received half the likes of posts, including people and faces, you could use this data to guide your future posting schedule. You can even go into more detail and test different posts to see which type has a greater reach and which gains more impressions. Trial and error is an excellent method on Instagram, but you'll need to use the analytics to see areas to improve and strengthen.

Buying views and what it does for your account

The view counter on videos shows you and the rest of the world that the video is successful, worth watching and not a waste of time. In the modern world, we live in, and there is a massive amount of competition for our attention, buying views for your videos makes sure that no one can ignore or brush them aside.

People tend to watch videos with more views and sometimes pass over videos that don’t have enough views. This ‘social proof’ concept is on our minds when choosing a restaurant and picking the busiest one. If there are more people there, it must be better. Our view adding service allows your videos to rise to the top and get recognized.

If you are looking to develop or establish your brand, you’ll need others to see you as an authority within your field. High-quality video content with plenty of views will certainly help you achieve this goal. If you want to boost your success by collaborating with known influencers or niche experts, a higher view count might also help with the first steps and introductions.

As you can imagine, as your video views go up, more people will be attracted to your page, and your exposure and reach will also increase. This positive cycle is an essential part of capitalizing on the growth and maintaining a forward movement for your account and brand.

Why video matters for social media

As our technology becomes more powerful and internet connections increase in strength, the video becomes much more critical. Most cellphones not only take great quality photos but also can produce some fantastic-looking videos too. The accessibility of video and the depth of information that can be conveyed compared to a photo is desirable for many social media users.

Video content is not just fun and attractive; it also has the potential to connect with audiences better than a simple image. Videos have a unique ability to tap into consumer behaviour and have a substantial impact. Marketing videos can be compelling for your brand with catchy, emotional or energetic music and clever and creative ideas. If you ask yourself, “how can I get more people to follow me on Instagram?” then more videos could be part of the answer.

Having a video on your landing page can increase trust and positively influence conversions. As video is much more challenging to manipulate than images, audiences feel more comfortable and more open to video advertising and content. It’s not just your audience that loves video; the SEO and SEM potential for video is enormous. Search engines see people spending more time on your pages and will rank your site more highly. Since Google bought YouTube in 2006, the connection between the two continues to grow stronger and stronger.

It’s estimated that video engagement is overtaking photos, with a 46% increase in photo engagement and a 53% increase in video engagement in the last year. Images tend to lead to more likes, and videos attract more commenters. The decision between photo or video is even more complicated when we look at sponsored posts. Sponsored videos typically bring in three times as many comments as photos, and you can get more detailed analytics with the view count (not just likes and comments).

Many people are put off making videos because of how complicated and time-consuming it can be. While the big brands often create intricate and deeply complex advertising videos, every brand can get in on video in any way they want. From keeping your customers up to date with developments to creating more colourful and dynamic videos that show off your business, video can positively impact your account and help you get more views on Instagram. There are plenty of exciting video editing applications that help you turn cellphone, action cameras and digital camera footage into fun, professional and inspiring content for your channels.

Important: While video has many benefits over photo content, keep in mind that with longer load times, slower internet connections and poor accessibility in less developed/rural areas, video can present a challenge. Uploading videos and viewing them is a much heavier task both for your internet connection and your device, and many viewers won’t have the patience to wait more than a few seconds before moving on.