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Who sees my Instagram posts?

Views and likes work in a similar way and provide a similar benefit for your posts and eventually your brand. Both provide an element of ‘social proof’ or ‘peer-vetting’ which gives people confidence in the quality and value of your posts. If your post has no Instagram likes, people might think it isn’t valuable. While likes are a great way to understand who and how many people are engaging directly with your posts, we can’t see how many people saw an image (even if they didn’t click) or how many times. Views provide a way to bridge this gap, showing how many unique users saw the video (reach) and how many times the video was seen (impressions).

You can use this information to understand how many people are seeing your posts (even if they don’t like or comment), as well as the ratio of reach to impression. If you only track likes on your social media posts, your understanding of your audience will be very limited. By gathering views and looking into reach and impressions, you will develop a much fuller perspective.

When looking into the deeper information behind the reach and impressions, you can also discover some of the fantastic ‘analytics’ features on Instagram. This is the best place to find out who is looking at your content, where they come from, how they find you and much more info. This page allows you to find the best time to post for your specific location and niche, which age range is most interested in your content and the gender distribution of your viewers. The more you know about your followers and customers, the better you can target your content. It’s vital to know what to post on Instagram to get likes, but it’s just as important to assess afterwards.

Analytics also allows you to understand your own content in much more depth. If the last five landscape/cityscape shots received half the likes of posts including people and faces, you can use this data to guide your future posting schedule. You can even go into more detail, and test different types of posts to see which type has a greater reach and which gains more impressions. Trial and error is a great method on Instagram, but you’ll need to make full use of the analytics to see areas to improve and strengthen.

The view counter on videos shows you and the rest of the world that the video is successful, worth watching and not a waste of time. In the modern world we live in, there is a huge amount of competition for our attention; buying views for your videos makes sure that no one can ignore or brush them aside.

People tend to watch videos with more views, and sometimes will pass over videos that don’t have enough views. This ‘social proof’ concept is on our minds when we choose a restaurant and pick the busiest one. If there’s more people there, it must be better. Our view adding service allows your videos to rise to the top and get recognized.

If you are looking to develop or establish your brand, you’ll need others to see you as an authority within your field. High quality video content with plenty of views will certainly help you to achieve this goal. If you are looking to boost your success by collaboration with known influencers or niche experts, a higher view count might also help with the first steps and introductions.

As you can imagine, as your video views go up, more people will be attracted to your page and your exposure and reach will also increase. This positive cycle is a very important part of capitalizing on growth and maintaining forward movement for your account and brand.

As our technology becomes more powerful and internet connections continue to increase in strength, video is becoming much more important. Most cellphones not only take great quality photos, but also can produce some fantastic-looking video too. The accessibility of video and the depth of information that can be conveyed compared to a photo is highly attractive for many social media users.

Video content is not just fun and attractive; it also has the potential to connect with audiences better than a simple image. Videos have a special ability to tap into consumer behavior and have a strong impact. With catchy, emotional or energetic music and clever and creative ideas, marketing videos can be incredibly powerful for your brand. If you’re asking yourself “how can I get more people to follow me on Instagram?” then more video could be part of the answer.

Having a video on your landing page can increase trust and positively influence conversions. As video is much more difficult to manipulate than images, audiences tend to feel more comfortable and more open to video advertising and content. It’s not just your audience that loves video, the SEO and SEM potential for video is huge too. Search engines see people spending more time on your pages and will rank your site more highly. Since Google bought YouTube in 2006, the connection between the two continues to grow stronger and stronger.

It’s estimated that video engagement is overtaking photos, with a 46 percent increase in photo engagement and a 53 percent increase in video engagement in the last year. Photos tend to lead to more likes, and videos tend to attract more commenters. The decision between photo or video is made even harder when we look at sponsored posts. Sponsored videos normally bring in three times as many comments as photos, and you can get more detailed analytics with the view count (not just likes and comments).

Many people are put off from making videos because of how complicated and time-consuming it can be. While the big brands often create intricate and deeply complex advertising videos, every brand can get in on video in any way they want. From keeping your customers up to date with developments, to creating more colorful and dynamic videos that show off your business, video can have a strong positive impact on your account and help you get more views on Instagram. There are also plenty of exciting video editing applications that help you turn cellphone, action camera and digital camera footage into fun, professional and inspiring content for your channels.

Important: While video has many benefits over photo content, keep in mind that with longer load times, slower internet connections and poor accessibility in less developed/rural areas, video can present a challenge. Uploading videos and viewing them is a much heavier task both for your internet connection as well as your device, and many viewers won’t have the patience to wait more than a few seconds before moving on.

When it’s time to bring your business, brand or personal account online, there’s a few vital pieces to put in place before you start posting.

Pick a theme and stick with it - The basics of design and niche are incredibly important to develop before you begin creating content. Once you’ve settled on a particular topic or theme for your account (or for your brand), then you need to stick to this as much as possible. This allows your Instagram account to have a sense of cohesive messaging and shows your customers or followers that you are thoughtful and dedicated. In terms of how to gain followers on Instagram, it’s vital to develop an audience that knows what to expect from you.

Use the tools available to you – Instagram provides a huge amount of emojis, music, filters, video options and text additions. Make use of all of these to keep content fresh, unique and connected to your brand and industry. There are multiple third-party video editing options out there, as well as an endless stream of tutorials on advertising, hashtag usage and photo editing.

Keep things fresh – Try to keep you posts interesting, new and original. Don’t simply post a few photos every week, as your audience will quickly become bored. Ensure that you are using a dynamic mix of video, photo, polls, questions, jokes, serious topics and branded content to create a fully developed profile and audience. Real people have nuance and react to the current times, and so should your account.

Hashtags, locations and mentions – When you include relevant hashtags, mention other accounts and location tag your photos, your exposure and engagement are all likely to be higher. You can also begin to build a community of people that you can engage with.

Engage with those around you – Wondering how to increase followers on Instagram? You just have to talk to them. As people comment and like your posts, talk to them, have fun and keep your messaging connected to your brand or plan. Instagram is a great social tool, and you can’t forget the community aspect that many people look for in their social media use. Brands that interact with their followers, customers and stakeholders understand them much better and come off as much more human and real.

Instagram – the rapid international phenomenon

Instagram launched in 2010, and in just two months had over one million users, jumping to 10 million within a year, and one billion users less than 10 years after its inception. Here are some interesting statistics about it:

● Instagram has more than one billion Instagram users every month, with 500 million daily ‘Story’ users – this is up from 430 million users in 2016.
● The most liked post ever (so far) is a picture of a chicken egg on a white background, which racked up 54.6 million views in 2019.
● Most Instagram users (63 percent) log on at least once every day.
● More than 200 million users visit at least one business account every day.
● Instagram users can be found in every country around the world.
● In the age group 18-29, 67 percent of US citizens have an Instagram account.
● The 25-34 demographic is the strongest contingency on Instagram, making up 35 percent of total users.
● The gender demographic is very even – 52 percent female and 48 percent male (compared to a similar 54/46 for Facebook, 38/62 for YouTube, 34/66 for Twitter, and 31/69 for the least balanced Reddit).
● The average daily use for Instagram users is 28 minutes.
● There are 130 million users viewing Instagram shopping products every month.
● Over 87 percent of marketing professionals in the USA will use Instagram for advertising in 2020.