2 MINUTES READ
Sharing the daily activities of a brand that you manage or your own business through Instagram is by no means an easy task. It might not sound like it involves a lot of work, but having to come up with captions to match your Instagram posts each and every day is a lot more demanding than most people give it credit for. Perhaps because of this, you’ll oftentimes find stellar images and photos from various brands that are paired with captions that do little to enhance the picture that it is supposed to represent.
The fact of the matter is that a caption requires as much consideration and thought as the images themselves. It is meant to not merely entice your target audience to have a quick look, but rather encourage them to actually respond with an action of their own, whether it’s to leave a comment, like a post, share it with others and ultimately become a follower and familiarize themselves with your brand or business.
With this in mind, here are our top tips to help you create excellent Instagram captions that is sure to keep your existing audience engaged and encourage other users to follow suit.
1. Always consider engagement whenever you post images
The algorithm behind Instagram generally tends to have a bias towards brands whose activities like posts immediately elicit engagement no more than a few minutes after it has been uploaded to the network. What this essentially means is that posts that have little to no responses will undoubtedly be placed below those that the algorithm determines are of better quality content, and as a result, will reduce the chances of it being viewed even more by its users.
To this end, it’s important to always be conscious when writing your own Instagram captions. Make sure that the message is not only clear and easy for the users to mentally digest but also that there’s a CTA or call to action included too. This will help keep your audience engage and generate a response from them without asking for a comment or a like directly.
2. Keep the tone and voice of all your posts consistent
When establishing your online presence and acquiring a following, your target audience will eventually have certain expectations regarding the voice of your brand or business. It’s important to always maintain the tone that your followers have grown accustomed to as any sudden changes to the mood can just as easily deter the engagement that you’ve worked so hard to achieve. While this may certainly sound relatively easy to do, you’ll be surprised at how difficult it can be to maintain consistency.
More importantly, the mood of your posts must be appropriate for your brand. For example, a non-profit organization like a charity would yield better results from captions that are more inspirational in nature as opposed to humor which would fit a modern and hip retail brand.
3. Don’t fear emojis!
Emojis are commonly used to today because they help users not just overcome text limits since they can express a variety of different emotions with no more than a single symbol, but they can be especially useful to those who may be severely lacking and time and are unable to compose a lengthy message. When used as an Instagram caption, it can enhance the message without making it feel disingenuous. It’s a simple yet effective way of engaging your target audience so don’t be afraid to use emojis. But keep in mind that they should be used appropriately and sparingly or it will lose the intended effect.
4. Integrate handles within your captions strategically
Visibility in Instagram isn’t as easy to achieve as some might think. With a multitude of other brands and businesses vying to establish their online presence within the platform, it isn’t uncommon to struggle in keeping up. They say that no man is an island, and this statement holds true especially in Instagram. To this end, using integrating handles strategically within your captions can help tremendously in boosting awareness and familiarity.
By promoting other accounts that may be relevant to yours, you aren’t merely helping another brand get a few steps closer to engaging their own respective target audience but you’re doing the same for your account as well. This is done because this strategic move of goodwill will undoubtedly be reciprocated, which means that you’ll have access to their followers too. This mutually beneficial approach is highly advantageous to both parties and should be used whenever possible.
5. Make it a habit to use hashtags
If emojis are primarily used as a replacement for words that express emotion, hashtags are catchy, shortened words that don’t lose the context of the idea or thought that you are trying to express. They’re incredibly popular and common today, and when used within your caption can reel in potential Instagram followers too. You can even maximize the effect by utilizing hashtags in a much more strategic manner such as adding it as a comment towards your original post, which essentially boosts the visibility of the upload and can potentially allow you to engage with new users.
It can be a particularly challenging task to constantly come up with captions for your Instagram posts. It does require more than just a mere thought after all, and the smallest mistake can easily have the opposite effect of the desired results. By taking the top tips mentioned above, you’ll be able to plan your Instagram captions in a much more methodical and strategical manner, making the process much more streamlined and far more efficient as a result.
Be sure to take your time to make sure that everything is copacetic first before posting. This will save you not just time in coming up with another caption, but also minimize the chances of making a mistake. As tedious as this may seem, it can make all the difference when promoting a brand or a business.